Where It All Began: Launching an Organic Kidswear Brand

Hi, I’m Vicky, founder of Wildgreen.

While Wildgreen officially launched its first collection in Spring 2025, the idea has been growing in my imagination for years.

In 2022, I became a mum to my little boy and found myself frustrated in the kidswear aisles. For boys, it was a sea of poor-quality, mass-produced clothing covered in predatory animals or unimaginative sludge tones. And for girls? Sparkly unicorns drowning in floral prints.

I was looking for unisex, colourful, nostalgic kids clothing, and when I couldn’t find it, I decided to create it. 

And so, Wildgreen was born: clothes for making core memories in.

Made in small batches with an ethically responsible, family-focused manufacturer in India, everything is always a limited run.

Thank you for being here!

With love,
Vicky x